Its ISO-E Super, nothing more nothing less.
Its ghostly, transparent with its sillage.
When it first goes on it doesnt really smell like much of anything.
Eventually, you’ll begin to pick up on a dry cedar wood with a soft, silvery shimmer.
Thats not to say this smells round, it still has an edge to it.
Escentric Molecules as a brand is a neat concept, introducing the masses to aroma chemicals via the Molecule line and the filled out equivalents in the Escentric line.
I do doubt the honesty of the pricing however. I get the pricing of a full creative fragrance in the Escentric half of the pairing, but the same pricing on a diluted, tincture of the focus material in the Molecule line seems a bit dishonest to me.
Regardless, this doesnt affect the rating, but does echo in my mind and surely in the minds of other consumers.
Not many points for creativity here, but some credit for bringing this material to the mainstream and doing it at a volume that entices.
Shoen makes it clear, he did not invent ISO-E Super, but merely brought it to the spotlight, albeit 10 years after he first smelled it.
If it was that intriguing, you’d think he’d have featured it somewhere, sooner than he did.
The interview linked below is more about his journey and belief as a perfumer than the title indicates.
It may give better context as to why he creates the way he does.
Ratings $150/100ml
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3/10
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5/10
Summary
In what seems like a science experiment borrowed from Kubrick’s 2001 A Space Odyssey on the outside, Shoen shows some balls highlighting a material he believes in with ISO-E Super, in a way no one has before. That doesnt mean Molecule 01 has merit as a creative fragrance.